How nonprofit trusted messengers are pivoting to virtual and digital outreach approaches to continue reaching those who will likely be hard to reach and count. It is a remarkable story about groups across the country that had to cancel in-person events of all types, canvassing, and opportunities to share tablets and computers to fill out the census. They are quickly turning to a deeper emphasis on social media platforms. They are ramping up text messaging campaigns and phone banking. And they are exploring old and new school strategies for outreach that do not involve in-person interactions.
From the Center for Public & Nonprofit Leadership
By Gary D. Bass, Ph.D.
Gary Bass is executive director of the Bauman Foundation and chair of a national census funder collaborative promoting a fair and accurate census. He is also an affiliated professor with Georgetown University’s McCourt School of Public Policy and part of the Center for Public & Nonprofit Leadership faculty.